Vol. 10 No. 1 (2025): Makro: Jurnal Manajemen Dan Kewirausahaan

Articles

• OPTIMIZING EMPLOYEE PERFORMANCE THROUGH EFFECTIVE WORK DISCIPLINE, WORK EXPERIENCE AND WORK ENVIRONMENTAL

  Novianto Eko Nugroho

  1-18

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• ANALISISSTRATEGIPEMASARANPADAERANEW NORMAL DI MANO BEACH HOUSE RESTAURANT SEMINYAK

  Nengah - Diana

  19-34

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• THE IMPACT OF INFLATION, INTEREST RATES, AND EXCHANGE RATE ON THE GROWTH OF THE MANUFACTURING SECTOR IN EAST JAVA

  Wahyu Aditama Putra Mukti Wibawa, Karari Budi Prasasti

  35-45

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• Strategi Inovasi dan Diferensiasi Produk Untuk Meningkatkan Daya Saing UMKM di Era Digital

  Akhmad - Azhari, M.Anugrah Jaya Tanjung, Rifki Anwar Sagala, Wulan Cintami Sri Rezeki Manurung, Zahratul - Hayati

  46-60

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• PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN TIPA-TIPA (STUDI KASUS: PASAR DESA SILIMBAT)

  Kania Sabatini Perangin-angin

  61-74

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• PENGARUH GREEN MARKETING DAN MARKETING CAPABILITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK DRW SKINCARE DI DIAH BEAUTY PAMEKASAN

  Vinasinthiya - Vinasinthiya, Zainurrofiki Zainurrofiki, Mohammad Herman Djaja, Adriani - Kusuma

  75-88

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• Pentagon Fraud Factors: Impact and Implications on Cash Theft by Employees of Bank BPRS Bhakti Sumekar Sumenep

  Moh. Ilham Catur Alamsyah, Nurul Alfian, Runik Puji Rahayu, Rani Nur Fitrianti

  89-104

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