Makro : Jurnal Manajemen Dan Kewirausahaan

-, Syafrizal -, Universitas Andalas, Padang, Indonesia, Indonesia

• Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan - Articles
  THE EFFECT OF CO-BRANDING STRATEGY, BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE
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