TEMPLATE JURNAL
, Universitas Andalas, Padang, Indonesia, Indonesia
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Makro: Jurnal Manajemen dan Kewirausahaan Vol. 5 No. 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan - Articles
THE EFFECT OF CO-BRANDING STRATEGY, BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE
Abstract PDF
